Last night officially marked the start of Skanska’s entrance to the UK’s homebuilding market with the launch of the company’s new offer - Homes by Skanska.
The event took place at London’s Design Museum and was introduced by Magnus Andersson, President of Skanska Residential, who also unveiled a scale model of a typical home by Skanska to assembled guests.
During his speech, Magnus Andersson said: “We are very excited to be celebrating our launch, which brings some Scandinavian thinking to homebuilding here in the UK. Like all good businesses we have developed a brand strategy for Homes by Skanska. Our Scandinavian heritage is at the heart of everything we do and has informed the four values that drive our business. Functional design, communities, sustainability and a strong focus
on the customer”.
Magnus was joined on stage at the launch by Michael Richter from Formation Architects and Tony Juniper campaigner, writer, sustainability adviser and well-known British environmentalist.
Michael Richter of Formation Architects spoke about their involvement with Skanska; “We are delighted to be the architects for Skanska's first residential scheme in the UK and the development of this exciting new concept. We found it refreshing acting for a client who understands the value of good architecture”.
Tony Juniper said: “In the UK we still have a long way to go in delivering more sustainable homes, and in getting used to speaking about quality as well as quantity. As we continue to look at the country's future housing needs I hope the arrival of Skanska in this market will lead to more focus on environmental and community matters”.
Skanska’s first homes, in Cambridge, will be available for sale during early Summer 2012 and reservations will be taken early in the new year. For further information visit www.skanska.co.uk/homes.
To watch our film introducing Homes by Skanska please visit http://www.youtube.com/watch?v=JFItm61U7M8.