Suzanne Aplin, formerly associate director of sales at Countryside Properties, southern region, has joined Skanska’s UK residential team as sales and marketing director.
Reporting to president of residential development UK Magnus Andersson, Suzanne joins the management team with overall responsibility for the sales strategy and customer sales experience across all Homes by Skanska developments, as well as managing public relations, marketing and brand.
“We launched the Homes by Skanska brand in 2010 and it has been well received in our target markets,” said Magnus Andersson. “Suzanne’s considerable experience in strategic sales and marketing will help us to build our brand as we expand our business.”
“The Homes by Skanska brand is distinctive and appealing, particularly the emphasis on high-quality, sustainable homes and Scandinavian design,” said Suzanne Aplin. “Homes by Skanska has brought something new to the UK market, and we have exciting plans for growth.”
At Homes by Skanska’s first development – Seven Acres in Cambridge – sales are strong, with well over half of the properties in the first phase already reserved or contracts exchanged. Properties in phase two of the development are due to be released soon.